Strategic Advertising Management
by Richard Elliott, Larry Percy
ISBN 13: 9780199274895
Format: Paperback (364 pages) Publisher: OUP Oxford Published: 26 May 2005 Other Format: Paperback
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Strategic Brand Management
by Richard Elliott,Larry Percy
ISBN 13: 9780199260003
Format: Paperback (288 pages) Publisher: OUP Oxford Published: 14 Dec 2006
Strategic Integrated Marketing Communications
by N/A
ISBN 13: 9780750679800
Format: Paperback (328 pages) Publisher: A Butterworth-Heinemann Title Published: 06 Jun 2008
Advertising Communications and Promotion Management
by John R. Rossiter,Larry Percy
ISBN 13: 9780071146678
Format: Paperback (672 pages) Publisher: McGraw-Hill Education (ISE Editions) Published: Dec 1996 Other Format: Paperback
ISBN 13: 9780199532575
Format: Paperback (430 pages) Publisher: OUP Oxford Published: 11 Dec 2008 Other Format: Paperback
by Richard Rosenbaum-Elliott,Larry Percy,Simon Pervan
ISBN 13: 9780198704201
Format: Paperback (352 pages) Publisher: OUP Oxford Published: 01 Jul 2015
by Richard Elliott, Larry Percy, John Rossiter
ISBN 13: 9780198782322
Format: Paperback (350 pages) Publisher: Oxford University Press Published: 14 Jun 2001 Other Format: Paperback
by Richard Rosenbaum-Elliott,Larry Percy,Professor Simon Pervan
ISBN 13: 9780198797807
Format: Illustrated (368 pages) Publisher: OUP Oxford Published: 03 Aug 2018
Marketing Communications: Objectives, Strategy, Tactics
by John R Rossiter,Larry Percy,Lars Bergkvist
ISBN 13: 9781526438652
Format: Paperback (584 pages) Publisher: SAGE Publications Ltd Published: 04 Sep 2018
ISBN 13: 9781526438645
Format: Hardcover (584 pages) Publisher: SAGE Publications Ltd Published: 04 Sep 2018
by Larry Percy,Richard Rosenbaum-Elliott
ISBN 13: 9780198835615
Format: Paperback (504 pages) Publisher: OUP Oxford Published: 16 Feb 2021
Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources)
by William Winston, Larry Percy
ISBN 13: 9781560249498
Format: Hardcover (286 pages) Publisher: Routledge Published: 28 Feb 1997